A vibrant new landmark now welcomes visitors to Rogers Road.

Created by acclaimed Peruvian artist Estefanía “La Fefa” Cox, Unity in Diversity celebrates the cultures, communities, and shared passion for soccer that bring the neighbourhood together. The mural was unveiled on June 9 at 324 Silverthorn Avenue as part of the launch of the Rogers Road BIA’s Soccer Lives Here campaign.

Painted on the exterior wall of PharmacyGO and produced by Creativo Arts Collective, the mural reflects the diversity that defines Rogers Road, illustrating how sport, culture, and community create connections across generations and backgrounds.

La Fefa Cox is known for transforming public spaces through large-scale murals that combine bold colour, storytelling, and community identity. For Rogers Road, she created a work that captures the neighbourhood’s energy and celebrates the many cultures that call the area home.

The mural also serves as a visual centerpiece for the Soccer Lives Here campaign, a community initiative recognizing Rogers Road’s long-standing connection to the world’s game and the role soccer plays in bringing people together. As Toronto welcomes the FIFA World Cup 2026™, Rogers Road is sharing its own story—one built on diversity, belonging, and community pride.

Visitors are encouraged to stop by, take a photo, and experience this newest addition to Rogers Road’s growing collection of public art.

Location: 324 Silverthorn Avenue (fronting onto Rogers Road)
Artist: Estefanía “La Fefa” Cox (Peru)
Produced by: Creativo Arts Collective
Presented by: Rogers Road BIA and the City of Toronto
Mural Site Partner: PharmacyGO