Experience Rogers Road. Collect them all.
This winter, Rogers Road is getting a little more super.
Introducing Rogers Road Super Heroes, a collectible trading card series celebrating the local business owners, makers, chefs, artists, community champions and everyday heroes who make Rogers Road special.
A rotating vending machine will travel from business to business along Rogers Road, giving visitors a chance to discover a new local business while collecting exclusive Super Hero trading cards.
Each card features a Rogers Road business owner with their own Super Hero identity, powers, origin story and fun facts, turning the people behind your favourite neighbourhood spots into collectible characters.
The vending machine won’t stay in one place for long. It moves. Follow the Rogers Road BIA to find out where it lands next, visit the featured business, grab a card and start building your collection.
🦸 Visit. Discover. Collect. Repeat.
The Rogers Road Super Heroes Trading Card Program starts this winter.
How it works:
- 📍 Find the Super Hero vending machine.
- 🦸 Meet the local Super Hero featured at that location.
- 🎴 Collect their exclusive trading card.
- 🗺️ Explore more of Rogers Road and find the next card.
- ⭐ Collect them all!
And because every hero has a story, each card will give you a little more insight into the people who make Rogers Road what it is.
Rogers Road Super Heroes
Real people. Real businesses. Real neighbourhood heroes.
Coming Winter 2026–27.